Embrite helps you build effective marketing tools to get
your innovation to market.



Want to take your marketing to the next level?
Here is what Embrite can create for you


  • A plan to get you there: marketing strategy, plan and budget
  • A brand that sells: positioning, corporate messaging, visual identity, slogans
  • A website that does the job
  • Marketing materials that leave an impression: brochures, presentations, data sheets, promo videos, etc.
  • Technical content that CTOs bookmark: White Papers, articles, blog posts, etc.
  • Campaigns that generate leads: newsletters, mailers, online campaigns, social media
  • Trade show presence that yields ROI: booth concept, pre- and post-show campaigns, turn-key organization


…or just get your marketing done:
freelance marketing management, as part of your team




"We started to work with Embrite when we needed a new website, but it very quickly became clear to us that Kathrin was the right person to manage all our marketing activities. She simply made things happen, among them creating excellent technical content that generated strong market interest. Kathrin is an autodidact. She was fast to understand data center technology and identified the hot topics for our campaigns."

Roni Ozeri, CEO, Tritech

“I've been working with Kathrin for over a year now, as she provides different marketing services to Optibus. I love everything about Kathrin: professional, “can do” mentality, broad expertise, multi-lingual, gentle but doesn’t compromise on what she believes in, and most important – a nice person to work with. For Optibus, being a startup that moves very quickly, Kathrin has been very helpful providing a range of services, from strategic thinking, all the way to messaging, newsletters, collateral, and even recommending good professionals… I know that whenever I need a knowledgeable, hardworking marketing professional, I have someone who will help me out.”  

Yossi Aloni, VP Sales & Marketing, Optibus

"Kathrin is a pleasure to work with, both professionally and personally. Few people can provide true professional services with the vast experience that Kathrin brings along, alongside such a modest and pleasant demeanor. I am using Kathrin's services again in depoint and intend on keeping her as my choice source for branding, marketing and communications for all future endeavors."

Dave Springer, CEO at depoint

“At Accelario we started from an idea and built a brand. Embrite supported our marketing process from the very beginning, leading us through marketing, branding, naming or phrasing decisions by asking the right questions. Only after understanding our goals, several options were proposed on how to best move forward. Kathrin, our main contact, was always sharp, fast and super professional and remains a consistently positive presence in our processes.”

Eyal Arbel, CEO, Accelario

“Embrite led a strategic marketing process when Fibernet sought a foothold in international markets. The process started with repositioning and rebranding of our two business units. In the second phase, Kathrin helped us reorganize our product portfolio and build a marketing plan to approach different verticals. Kathrin was quick to understand our business and the various target markets. She delivered tangible results from strategic analysis down to the production of new marketing materials.”

Alon Ashton, Project Manager, Fibernet

"Kathrin interviewed me for an article on energy-efficient CPU design when I attended the International Symposium on Computer Architecture in Tel Aviv. She impressed me with her professionalism, evidenced through her understanding of the topic and insightful questions. Kathrin did a great job distilling the technical information I provided her into an accurate, interesting and accessible article for a publication on data center management."

Dr. Boris Grot, Professor, University of Edinburgh

"Kathrin helped us through a rebranding process, as well as with the characterization of our new website and writing its content in English. Her expertise, professionalism and creative thinking made this process very simple and pleasant. She delivered results and went above and beyond in providing new and original directions."

Gonen Bry, Business Development Manager, Solpharma

"Kathrin assisted in setting up our new website within less than two months. From characterization, content writing and up to the final QA, she provided thorough work despite the limited time frame. Kathrin is a sharp thinker with quick responses and suggestions – a pleasure to work with!"

Shy Rahav, CEO, Signifer

softya depoint Logo_Optibus logo-pixellot_new_light
radix New-Logo-For-Hopon-new-color+title_preview Logo_Triplet semperis-logo_grey_transparent2
Logo_Vivasight Logo_SolPharma Logo_Signifer Logo_eMind
Logo_Fibernet promoteus Logo_Global-E Logo_Tritech
aio Logo_Accelario SANDISKLOGO GREY_TRANSPARENT feedbox_grey_transparent

Meet Embrite

Embrite supports start-up companies in creating their brand and building effective marketing infrastructure to get their innovation successfully to market. Working closely with our clients we develop strategies, plans, concepts and tools that help you generate revenue and meet your business goals.

Embrite, founded in 2011 by Kathrin Lotto Shabat, empowers technology companies in their commercial roll-out in international markets. With over 15 years of experience in marketing, communications, sales and public relations, Kathrin offers you a 360 degree perspective on marketing processes and hands-on expertise in providing state-of-the-art sales tools within an affordable budget.

Your company’s strategic objectives guide our work. Whether writing an annual marketing plan, technical content or planning an exhibition booth, we handle each project with a top-down methodology to assure coherency of messages, collateral and campaigns, and to maximize value. We closely oversee suppliers to make sure all deliverables are executed at the highest level and adhere to your company’s brand values and messages.

We feel privileged to work with innovative ventures from Israel’s buzzing start-up scene. Over the years we have served B2B companies from the IT, telecom, video broadcast, fintech, med tech, security and mobile applications industries. We’re always excited to explore new fields and race ahead at the pace of innovation.

Contact Us

Contact Us

How can we help you? Please drop us a line and we’ll get back to you.

Leave a message